Driving $250k+ in New Revenue for a Plastic Surgery Practice
Client Overview
A luxury plastic surgery practice in Beverly Hills, USA approached Bigweys with a challenge. Despite having world-class surgeons and premium facilities, they were struggling to attract consistent high-value patients online. Their brand presence did not reflect the level of trust, expertise, and exclusivity they offered in-person.
The Challenges
Low-quality leads
from random ad campaigns
Outdated website
that failed to communicate authority or luxury.
Poor social media presence
with no clear strategy.
Strong competition
from established clinics with aggressive marketing.
Our Strategy
At Bigweys, we developed a three-pronged growth funnel tailored for high-ticket medical services:
1.
Website Redesign & Funnel Optimization
- Built a conversion-focused website with modern, minimalistic design.
- Added before & after galleries, video testimonials, and clear call-to-actions.
- Integrated online consultation booking with automation.
2.
Content & Social Media Authority
- Designed luxury-branded graphics and videos showcasing procedures.
- Managed the clinic’s Instagram & TikTok presence to build trust and organic engagement.
- Created educational video series (e.g., “What to expect after rhinoplasty”) to establish authority.
3.
Precision Marketing Campaigns
- Launched targeted Meta & Google Ads focused on affluent neighborhoods.
- Used psychology-driven ad creatives highlighting transformation, trust, and exclusivity.
- Implemented retargeting funnels for visitors who showed interest but didn’t convert immediately.
