Driving a 40% ROAS Boost for a Premium E-commerce Brand
Client Overview
Our client, a high-end e-commerce brand in the fashion and lifestyle space, approached Bigweys with a challenge. Despite having a quality product range and a steady flow of traffic, their advertising performance was underwhelming. The brand was spending heavily on paid ads but struggling to see profitable returns.
- Industry: Luxury E-commerce
- Target Market: USA, UK, Canada
- Services Provided: Paid Ads Strategy, Creative Design, Funnel Optimization, CRO
The Challenges
Before partnering with Bigweys, the brand faced several obstacles:
Low ROAS (Return on Ad Spend)
Their ads were underperforming, averaging below industry benchmarks
Weak Funnel Structure
Traffic was being driven to generic product pages, resulting in low conversion rates.
Unclear Brand Messaging
Ad creatives lacked storytelling and premium positioning.
Scaling Barrier
Despite heavy spending, the brand struggled to scale profitably beyond a limited budget.
Our Approach
At Bigweys, we don’t just “run ads.” We engineer growth systems. Here’s how we tackled this project step by step
1.
Audit & Strategy
- Conducted a deep audit of their ad accounts, creatives, and website funnel.
- Identified wasted ad spend and opportunities in audience targeting.
- Designed a new paid media strategy aligned with customer psychology and high-intent segments.
2.
Funnel Optimization
- Built dedicated landing pages for best-selling products instead of sending traffic to generic store pages.
- Introduced story-driven product descriptions highlighting luxury positioning.
- Added A/B tested CTAs and simplified checkout flows to reduce drop-offs.
3.
Creative Redesign
- Designed premium ad creatives that spoke directly to the brand’s audience with emotion and exclusivity.
- Crafted video ads + static carousels optimized for Facebook & Instagram.
- Aligned visual identity with the brand’s luxury tone.
4.
Data-Driven Scaling
- Implemented A/B testing campaigns across multiple audiences.
- Shifted budget toward top-performing ads to scale profitably.
- Monitored daily performance with real-time reporting dashboards.
The Results
Within just 90 days of implementation, the transformation was remarkable:
40% Increase in ROAS
turning unprofitable campaigns into profitable ones
30% Higher Conversion Rate
thanks to optimized landing pages and simplified checkout.
25% Decrease in CAC
more customers at a lower spend
Revenue Growth
consistent sales uplift, allowing the brand to confidently increase ad spend.
The client was able to scale their campaigns profitably across multiple markets (USA, UK, Canada), while maintaining brand positioning as a premium e-commerce player.
Client Testimonial
"Bigweys was a game-changer for our brand. Before working with them, we were burning ad dollars without seeing growth. Their team not only fixed our ads but built a system that continues to bring us profitable sales month after month. The 40% ROAS improvement speaks for itself."
— CEO, Luxury E-commerce Brand
The client was able to scale their campaigns profitably across multiple markets (USA, UK, Canada), while maintaining brand positioning as a premium e-commerce player.
Key Takeaways
- A winning ad strategy starts with the funnel. Ads without optimized landing pages bleed money.
- Creative storytelling sells. Especially for premium/luxury products.
- Scaling requires data. Test, refine, and double down on what works.
